Meta Platforms' stock is currently experiencing a surge of interest, fueled by market expectations surrounding artificial intelligence (AI) and a renewed focus on corporate efficiency. After a period of skepticism linked to investments in the metaverse, investors now appear to appreciate Meta's capacity to integrate AI into its core business.
This article explores the reasons behind this rebound, the challenges the company faces, and the implications for investors.
The Meta's Stock Rebound
In recent times, Meta's stock on the Nasdaq has registered substantial growth. Over the last year, it has increased by 76%, and over the last two years, by 361%. This rise is largely due to the positive market perception of Meta's AI strategies. Unlike the negative reactions during the third quarter of 2024, when investors expressed concerns about the rise in capital expenditures linked to AI, the most recent quarterly results saw a turnaround. The market has appreciated the increase in operating margin to 48% compared to 41% the previous year. This increase signals that the company is not only focused on innovation but also on operational efficiency and cost containment.
The Influence of DeepSeek
A significant factor in Meta's recent performance is the emergence of DeepSeek, the low-cost Chinese chatbot that has generated significant interest in the AI world. The market reaction to DeepSeek's arrival has been positive for Meta. Several analysts have highlighted how Meta, unlike other big tech companies, is leveraging AI to optimize its activities.
This includes the improvement of recommendation models and advertising monetization, which have led to a 16% increase in average revenue per user, reaching $14.25. Meta's open-source approach, with its family of Llama models, aligns with DeepSeek's approach, favoring the creation of a global standard in the AI industry. Furthermore, the arrival of DeepSeek could lead to a reduction in costs for Meta in the implementation of AI, thanks to the acquisition of new know-how.
Challenges and Opportunities for Investors
Despite renewed optimism, Meta must face several challenges. Firstly, capital expenditures for 2025, estimated between $60 and $65 billion, remain high. This could put profit potential at risk if these investments do not translate into increased revenues. Furthermore, the metaverse experience with Reality Labs has generated significant operating losses, reaching $17.6 billion on an annual basis. However, Meta seems intent on transforming challenges into opportunities, leveraging AI to improve operational efficiency and reduce costs.
Meta's stock is in a phase of strong dynamism, thanks to its commitment to AI and its ability to adapt to the new market challenges. The recent positive performance of the stock, along with the innovations introduced by DeepSeek, creates new opportunities for investors. However, it is important to carefully monitor capital expenditures, the dynamics of the metaverse, and the competitive context. The company has provided guidance for the first quarter of 2025, with revenues projected between $39.5 and $41.8 billion, an 8-15% increase compared to the same period in 2024. This, along with increased operational efficiency, could support the growth of Meta stock in the near future.